A recent report indicates that automotive technology and repeat purchase intent. This connection is most pronounced among Gen Z and Millennial consumers.
78% of Gen Z and Millennials reported that in-car <a s technology makes them more inclined to purchase from the same brand again, up 14 points since 2016.
Among Gen X, 72% indicated that the tech in their vehicle increased their likelihood of brand loyalty, up 15 points from a decade ago.
61% of Boomers stated that technology has made them more likely to return to the same brand, an increase of six points since 2016.
What they’re saying: “Vehicle technology is playing an increasingly important role in brand growth – especially for younger buyers who judge a car the way they judge a smartphone,” said Greg Paratore, VP of The Harris Poll.
Digging deeper
Gen Z showed the most significant growth in interest as manufacturers continue to accelerate investments in technology. The vehicle software market is projected to expand from $41.12 billion in 2026 to $113.09 billion by 2034.
Data alone won’t improve performance.
Zurich Advisor IQ helps dealers turn F&I performance metrics into meaningful action. With AI-powered insights, you can:
See where performance breaks down across real deals.
Understand the direct impact on PVR and profitability.
Coach more effectively, using data-backed insights.
Track measurable improvement over time.
Request a live demo to see how Zurich Advisor IQ helps turn performance data into performance gains.
