Chinese car manufacturers are pulling out all the stops to entice UK buyers, providing a wide array of perks including interest-free finance, deposit contributions, eight-year warranties, complimentary servicing, and free insurance.
While competitive pricing and high levels of standard equipment have helped newer brands gain a foothold in the UK, their expanding list of ownership incentives is giving dealers even more tools to attract customers looking for a new vehicle.
For those weighing the merits of a used car against a brand-new alternative, the combination of low monthly payments, long-term warranties, and years of added benefits could make the final decision much more difficult.
With established manufacturers already providing similar perks, these latest deals are adding a new layer of competition to the UK automotive market.
Eight-year warranties and free servicing
Extended warranties are becoming a hallmark of Chinese manufacturers’ UK offerings, with several brands providing significantly more coverage than the three-year standard often seen from legacy automakers.
Geely provides an eight-year/125,000-mile warranty on its new cars, while Chery, Omoda, Jaecoo, and Changan offer seven years or 100,000 miles of protection. MG also includes a seven-year warranty across its entire range.
However, one of the most comprehensive packages comes from GAC-owned Aion, which has launched its “Great 8 Promise” for the V electric SUV and the new UT hatchback.
In addition to an eight-year vehicle warranty, customers receive eight years of complimentary routine servicing, roadside assistance, and MOT testing when required. These benefits are transferable to future owners, with Aion estimating that the package could save buyers more than £2,900 over the eight-year period.
Long warranties are not exclusive to Chinese manufacturers, however. South Korean brand Kia has provided a seven-year/100,000-mile warranty across its lineup for years, with the remaining coverage transferable to subsequent owners.
Peugeot also offers up to eight years or 100,000 miles of cover on eligible vehicles initial three-year warranty is contingent upon qualifying servicing at participating dealers
Meanwhile, Volkswagen and Skoda provide three years of standard new-car cover, with a 60,000-mile limit applied during the final year.
Free insurance and breakdown cover
Insurance is another area where Chinese manufacturers are introducing incentives to make new-car ownership more appealing.
The latest example comes from LEPAS, which announced that eligible customers purchasing its new L8 plug-in hybrid SUV will receive 30 days of complimentary drive-away insurance, provided they activate the cover by October 31.
The Car Care Plan-backed promotion also includes a £350 excess voucher and the option of a free, no-obligation annual insurance quote, giving customers a full month to shop around for a longer-term policy.
Meanwhile, Chery offers up to five days of complimentary drive-away insurance and a £350 excess-return voucher with new and used vehicles. The voucher can reimburse customers for up to £350 of their insurance excess following a qualifying claim, regardless of the insurer they choose.
Omoda and Jaecoo also advertise complimentary drive-away insurance and excess-return vouchers, with the latter offering the £350 benefit to eligible customers buying a new or used vehicle or having their car serviced at an approved dealer.
However, free drive-away insurance is already available from established manufacturers, including BMW, which offers five days of complimentary cover on qualifying new and used cars.
Breakdown assistance is also being used to encourage customers to return to authorised workshops.
Chery provides 12 months of roadside assistance with new vehicles, with the Alongside extended warranties and ownership benefits, Chinese manufacturers are offering increasingly competitive finance deals to encourage customers to try something new.
MG is advertising 0% APR representative PCP finance with no minimum deposit on selected models, including its MG4 EV and HS Plug-in Hybrid, while Chery is offering similar deposit-free deals on its Tiggo 7 and Tiggo 8 plug-in hybrids.
Changan is offering interest-free PCP finance with a £3,000 deposit contribution on its Deepal S07 electric SUV, while Aion is combining its eight-year ownership package with 0% APR representative PCP finance on the V, available from £449 a month with no customer deposit.
Meanwhile, BYD, Geely, Omoda, and Jaecoo are also offering interest-free finance on selected models, with some combining these deals with additional manufacturer contributions, discounts, and test-drive incentives.
The offers vary in their deposit requirements, agreement lengths, and optional final payments, but with so many manufacturers offering competitive finance alongside lengthy warranties and other ownership benefits, customers have plenty of reasons to consider a Chinese brand when choosing their next car.
For dealers, these packages provide another way to attract buyers who might otherwise have opted for a more familiar manufacturer or a used vehicle.
